July 31, 2014

Helena and Paris

(If you get that title without thinking twice I officially like you and if you don't get it I like you too because hey you're reading my blog thanks!!.)

This is what Brazilian blogger Helena Bordon wore for the Dior Haute Couture fashion show in Paris some weeks ago. Photos like this sometimes make me regret I don't try harder to make a career as a real fashion blogger  because when you're a big fashion blogger it means you are invited to events like this and then for those events you get to wear clothes like this and I can't help it I'm completely 100% jealous of this outfit Helena is wearing.
But to be a big fashion blogger you have to make outfit photos and those outfit photos have to look like they came straight out of Vogue so you need a (professional) photographer who can Photoshop very well and you need to take a good photo so actually look GOOD on the photos, and lord knows there are few people who take more horrible photos than I do (when I meet someone for the first time who has only seen me on photos they're always like "but you look so different and better" STORY OF MY LIFE)  and that's the reason I haven't posted an outfit post yet but maybe I should give it a real try asap so maybe in a year or three I will be invited to the Haute Couture fashion show and Raf Simons will be so kind - we're compatriots after all -  to let me wear this exact outfit becaue I'm already certain I can't die in piece before I have worn this.

Helena you look 100% totally completely perfect in this!! Genuine applaus from me.

July 29, 2014

Elena Perminova

You know the cliché that it doesn't has to cost much to be fashionable? Well, usually clichés are true, but with this one I do sooooooo not agree. Yes, you are definately a true fashionista if you can put together amazing looks with clothes from H&M and Pull&Bear and Mango and Asos and Zara etc and still look like a million bucks. However, if you have money and you can buy whatever designers you want and put together an amazing look with those pieces (so not just straight-of-the-runway combos YES YOU ANNA DELLO RUSSO) you just look like a gazillion million bucks more.

Elena Perminova is definately in the last category. Together with Miroslava Duma and Ulyana Sergeenko she is present at every big fashion show and fashion-related event and BOY HER CLOTHES ARE INSANE!!! As the wife of Russian billionaire Aleander Lebedev (who is TRIVIA a former KGB spy) she can afford to buy whatever she wants: and instead of playing it safe and choosing head-to-toe Chanel or Dior this girl likes to play with fashion.
As she says it herself: "my looks revolve around feather and hats."

It's official: I have a new girlcrush.

What do you think of her style?

There's one photo that is not her! I would say this is on purpose but I'm going to be honest it's not haha. Can you guess which one?  
sources: Style du Monde, Caroline's Mode, Fashion of the World, Pinterest, Google 

July 27, 2014


If you're planning to make an expensive purchase and you're not totally sure if you should go for it, I have a trick for you.

And the trick is called: CPW which stands for "Cost Per Wear". It's the perfect thing to justify expensive shoes/bags/jeans/jewelry/other clothing OR to make the very hard decision to not splurge. For example, a pair of sunglasses.

There are the kind of people that say: "Sunglasses, why would I spend money on those? I only wear them in summer and after a year I'm bored of them and I buy new ones. H&M is my brand to go".
And then there are other people that think like this: "If I buy the right sunglasses, it's a timeless accessory that I can wear for years and years and years. I could buy five different pairs of H&M each year and throw them in the bin after the summer, or I could invest in a Céline/Chanel/Saint Laurent pair that will last decades and I even can pass onto my daughter.
Guess what category I'm in? :)
(also I'm just afraid to buy cheap sunnies because I think those don't give good UV protection)

Ok so. If you buy a pair of classic sunnies - like the Céline Audrey that is more or less 200€-  and you wear them 100 days a year, ten years long (and I bet you will even wear them longer because they're designed by the model Audrey Hepburn wears in Breakfast at Tiffany's and helloooo how old is that movie?!) that makes 1000 times. That would make your CPW 200/1000 = 0,2€ per time you wear them.

CPW approved! 

However, if you want to splurge on a pair of 'special' Prada sunnies - like these ones, I can predict you won't wear them that often and they will not last for that long, let's say you wear them 50 days a year for 3 years (by then you will be sick of them I GUARANTEE THAT), that makes 150 times, and they cost 200€ so the CPW is 200/150 = 1,3€ per time you wear them.

CPW declined!!! 

<I knooooooww buying designer sunglasses is stupid because they make a profit of 250% on them but let's discuss that another time, shall we? But I really think they are better for your eyes. >

Of course the CPW of Zara/H&M/Forever 21 is insanely much lower than designer stuff at first, but no way you can wear your Zara bag/shoes/sunnies/bracelet for 20 years so in the end it's the same. OR SO I LIKE TO THINK!!!!

For the best result, apply CPW with bags, jewelry and sunglasses. A great example: a Cartier Love bracelet of 3000€ that you wear 300 days a year (and arguably even more because who takes off a Love bracelet when it's given to you as a symbol of love?!!) and you wear it for 25 years (after that your husband has to buy you something new) has a CPW of..... only 0,4€ a day!!! (Let your bf/husband read this.) 

 My biggest love, shoes, are unfortunately a bad example of CPW, because I use shoes like crazy (Chanel flats: bye bye feet and hello bin after two years). But I always make an exception for shoes or what did you think. As for clothing, I try to buy quality instead of quantity, but there is just no way I will keep a sweater/shirt/dress like 'new' for 5 years or more. So buying that STUNNING Dion Lee dress that is 600€ but I will only wear 30 times max? Hélas, not CPW approved... There is only one piece of clothing I plan to wear with a CPW = price: MY WEDDING DRESS.

Okaayyy so some of you will NOT agree with my way of thinking here but it's something I really use to justify expensive purchases. I KNOW SHOPAHOLIC SYMPTOMS I KNOW.

Do you apply CPW when you want to buy something expensive?

Kate Moss for Vogue

July 25, 2014

Oneliner #3

Do you hate it too when they serve you Diet Coke instead of Coke Zero? ... 

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